ZTP on the Rise

As the world of communications grows increasingly complex, businesses find themselves in the midst of a balancing act. On the one hand, they need their employees and agents to have access to the latest telecoms technology. On the other hand, they don’t want to spend several months disrupting their teams with complicated provisioning processes.

In recent years, we’ve seen the rise of a concept known as “zero-touch” provisioning. This approach to solution and service management could promise companies an easier way to support and maintain their teams. One of the vendors leading the way in the zero-touch provisioning market is Swoop Datacom.

John Bennett, the CEO and Co-Founder of Swoop Datacom, speaks more about their approach to zero-touch provisioning, explaining all about how current partners can take advantage of the ForgeServe solution to save money and improve experience.

What Does Zero Touch Provisioning Mean to You?

Swoop Datacom has only been in the marketplace for a few years, but they’re already pioneers in the zero-touch deployment market. According to Bennett, the zero-touch provisioning approach is a way to overcome the complexities that used to be involved with deploying an IP phone — in the past, deploying a device used to be a very complicated process. You needed to set up the phone, plug into a redirection service, add details manually and program local switches.

“It was an exhausting and tiresome process. There’s so much configuration required, and a lot of effort in getting a phone set up with the right platform.”

“The idea behind zero-touch provisioning is that you eradicate the worry about what’s going on with the phone. From reseller and service provider perspectives, it’s a somewhat new concept”

Most resellers used to assume that someone would need to manually pre-stage the phone. This meant taking each phone out of the box and provisioning it before it was sent to the customer. Unfortunately, this means that phones are out in the wild that resellers have very little control over. The zero-touch provisioning solution eradicates this worry of “what’s going on with the phone.” As John told me, you get the control and insight you need, along with the simplicity of a faster, more streamlined deployment.

Is There a Demand for Zero-Touch Provisioning

Though zero-touch provisioning is still new to resellers, it’s an exciting idea. “Once you show them a demonstration of how easy it is, they’re blown away.”

It’s not just the simplicity of the zero-touch process that Swoop Datacom resellers love either. Bennett explains that one of the things that make his company stand out is its relationship with vendors.

“Our customers want to work with us because our technology is in a multi-vendor estate. We work with 11 vendors now, and they’re all based in the telephony space.”

Swoop Datacom has a vast number of vendors backing them. One key thing for partners is that now, the company can deliver phones in more than 78 countries. What’s more, those phones are provided with provisioning skews wrapped around them.

“We’re already delivering products through 15 distribution partners, within our first 3 years of trading and we provide valuable services to our channel partners and empower them with another revenue stream, it’s a win-win for all involved.”

How Is Swoop Datacom Taking the Zero-Touch Market by Storm?

Swoop Datacom is genuinely taking the zero-touch provisioning market by storm. There are only two distribution-based competitors in the market with a product that’s capable of delivering some of the services that Swoop can offer. John noted, however, that Swoop has over 60 features that nobody else can currently provide. “We’re also being picked up by global distribution partners, and this year, we think we’ll be working with manufacturers too. This will help us to get into territories that our current partners can’t reach.”

According to Bennett, however,

“Zero-touch provisioning is just a gateway into the channel. The features we release aren’t necessarily based on zero-touch provisioning. We also offer about 50 plus wrap-around features that support our clients around zero-touch, like estate management and visibility.”

A key feature of Swoop Datacom’s offering is that they’re able to provide it across a multi-vendor estate. They also have 40 different call control platforms that they can push information in and out of.

“When we talk about zero-touch provisioning, we mean that as soon as you put the phone on the desk, all the complicated things happen behind the scenes. The phone connects to our back-end services; you get the fully-managed solution from the services wrapped into our product and more. You can manage millions of phones from one place, no matter who they’ve been deployed by.”

Making Deployment Simple with Swoop Datacom

Every aspect of Swoop Datacom’s zero-touch provisioning solution is designed to make implementing phones easier for today’s companies. From the management skew that means that engineers don’t have to be sent out to sites, and businesses manage their budgets and their time better.

John also told me that Swoop Datacom work to make the zero-touch experience available to every organisation, no matter its background too.

“We know that not everyone wants to jump straight into the cloud today. We have a hybrid product, a full cloud-based product, and an on-premises solution. We’re catering to different customers. Cloud is the preference, but we have systems for people from other backgrounds too.”

Since Swoop Datacom was established in 2015, it’s been making considerable ripples in the communications market. As the communication environment continues to evolve, there’s no doubt that more customers will start looking for automated provisioning solutions. It only makes sense to look for as many ways of simplifying the deployment strategy as possible. Swoop Datacom’s zero-touch provisioning will change the way we look at telecoms deployment forever.,

“One of the best things is that it’s so easy to use, too. In half a day, we can train anyone, with any technical competency to use our system”

“We have thousands of template options that you can deploy phones with, and we support virtually any manufacturer. It couldn’t be easier…”

About Swoop Datacom Ltd

Swoop Datacom are the developers of ForgeServe, the award winning, multi-tier, vendor agnostic device provisioning and life-cycle management platform. The cloud-based SaaS simplifies complex technology and processes whilst unlocking best of breed solutions. Empowering voice eco-system distributors and resellers with a toolbox of deployment, maintenance and support features giving vendors a clear edge over their competition. The cutting-edge features delivered through the intuitive UI allow any compatible IP device to be deployed and provisioned to any chosen call control platform and further maintained whilst in their in-life state. Delivered through the distribution channel and nurturing long term customer retention, by allowing organisations to easily adopt the latest IP technologies. Bridging the gap between traditional telecoms and IP based SIP technology adoption.

Swoop Datacom Media Contact

Lesley Hansen
+44(0) 330 088 6689

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This press release contains statements related to our future business and financial performance and future events or developments involving Swoop Datacom Ltd that may constitute forward-looking statements. These statements may be identified by words such as “expect,” “look forward to,” “anticipate” “intend,” “plan,” “believe,” “seek,” “estimate,” “will,” “project” or words of similar meaning. We may also make forward-looking statements in other reports, in presentations, in material delivered to shareholders and in press releases. In addition, our representatives may from time to time make oral forward-looking statements. Such statements are based on the current expectations and certain assumptions of Swoop Datacom management, of which many are beyond Swoop Datacom control. These are subject to a number of risks, uncertainties and factors, including, but not limited to those described in disclosures, in particular in the chapter Risks in the Annual Report. Should one or more of these risks or uncertainties materialise, or should underlying expectations not occur or assumptions prove incorrect, actual results, performance or achievements of Swoop Datacom may (negatively or positively) vary materially from those described explicitly or implicitly in the relevant forward-looking statement. Swoop Datacom neither intends, nor assumes any obligation, to update or revise these forward-looking statements in light of developments which differ from those anticipated.