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Swoop Datacom Announces Avaya Cloud Device Lifecycle Management for Service Providers.

Manchester UK – 5th September 2018 – Swoop Datacom, a world leader in IP device provisioning and management, today announced ForgeServe support for the Avaya Desktop Experience, including the Avaya Essential Experience J100 Series of IP Phones and the Avaya Vantage™ Multimedia Communications Devices. 

Enabling digital transformation for businesses worldwide has been a critical focus for Avaya and the ForgeServe platform offers an advanced array IP device provisioning and management features and functions to the list of innovative tools already available.

The shift of Unified Communications to the Cloud continues and with this comes the need to deploy more IP phones and devices. These devices become the lens through which business customers view and rate their communications experience. Today’s announcement enables customers’ UC experience to be easily orchestrated and differentiated by using Avaya desktop technology innovations.

“UC is moving to the cloud – but the end-user desktop experience has not kept pace and can’t leverage the power of these new models,” said Greg Pelton, VP, Collaboration and Devices of Avaya. “Today’s announcement is a very exciting one for UC service providers in that they can now leverage the ForgeServe platform along with Avaya’s latest Essential Experience IP Phones and Avaya Vantage multimedia communications devices to provide their customers with a differentiated desktop experience. They can look to ForgeServe to help them reduce the overhead and costs associated with device management.”

Leading market distributors, Westcon-Comstor and Synnex, will provide the primary delivery mechanism for new product deployments globally. Both organisations are already utilising the power of ForgeServe in other areas of their IP device portfolios so are familiar with is benefits. 

“Our solution can remove the barriers many partners face when upgrading customers to the next generation of Avaya unified communication solutions, whilst reducing operating expenditure and simplifying processes and procedures,” said John Bennett, CEO of Swoop Datacom Ltd. “The Avaya Desktop Experience allows Service Providers to modernize their Cloud UC offerings and differentiate with devices that extend the value proposition beyond just call control with access to millions of cloud-based applications. Avaya has shipped over 130 million desktop devices to date and is one of the most trusted brands in UC. We are very excited to be working with Avaya to help revolutionize the end user communications experience and our continued partnership and support for additional Avaya devices.”

Avaya is a global leader in enterprise communications, with an extensive range of available technology solutions. Now their global customer and partner community will be able to utilise ForgeServe, which will enable single pane estate management, real-time change control, zero-touch device provisioning and enhanced logistics. 

Learn more about how ForgeServe can streamline your operations here.

About Avaya

Avaya Holdings Corp. (NYSE:AVYA) enables the mission critical, real-time communication applications of the world’s most important operations. As the global leader in delivering superior communications experiences, Avaya provides the most complete portfolio of software and services for contact center and unified communications— offered on premises, in the cloud, or a hybrid. Today’s digital world requires communications enablement, and no other company is better positioned to do this than Avaya. For more information, please visit

About Swoop Datacom Ltd

Swoop Datacom are the developers of ForgeServe, the award winning, multi-tier, vendor agnostic device provisioning and life-cycle management platform. The cloud-based SaaS simplifies complex technology and processes whilst unlocking best of breed solutions. Empowering voice eco-system distributors and resellers with a toolbox of deployment, maintenance and support features giving vendors a clear edge over their competition. The cutting-edge features delivered through the intuitive UI allow any compatible IP device to be deployed and provisioned to any chosen call control platform and further maintained whilst in their in-life state. Delivered through the distribution channel and nurturing long term customer retention, by allowing organisations to easily adopt the latest IP technologies. Bridging the gap between traditional telecoms and IP based SIP technology adoption.

Swoop Datacom Media Contact

Lesley Hansen

+44(0) 330 088 6689

Disclaimer “forward looking statements”
This press release contains statements related to our future business and financial performance and future events or developments involving Swoop Datacom Ltd that may constitute forward-looking statements. These statements may be identified by words such as “expect,” “look forward to,” “anticipate” “intend,” “plan,” “believe,” “seek,” “estimate,” “will,” “project” or words of similar meaning. We may also make forward-looking statements in other reports, in presentations, in material delivered to shareholders and in press releases. In addition, our representatives may from time to time make oral forward-looking statements. Such statements are based on the current expectations and certain assumptions of Swoop Datacom management, of which many are beyond Swoop Datacom control. These are subject to a number of risks, uncertainties and factors, including, but not limited to those described in disclosures, in particular in the chapter Risks in the Annual Report. Should one or more of these risks or uncertainties materialise, or should underlying expectations not occur or assumptions prove incorrect, actual results, performance or achievements of Swoop Datacom may (negatively or positively) vary materially from those described explicitly or implicitly in the relevant forward-looking statement. Swoop Datacom neither intends, nor assumes any obligation, to update or revise these forward-looking statements in light of developments which differ from those anticipated.